All photos courtesy of Porsche Design Group.
Last month, the Porsche Design Group opened their second New York Porsche Design store. Measuring larger than 820 square feet, it is their biggest store worldwide. It is located on West Broadway in SoHo and boasts its own unique shop concept, which CEO Juergen Gessler says “matches perfectly with the Manhattanites’ lifestyle.” Customers may find an array of timeless Porsche Design products, including watches, luggage and eyewear, all created with a sense of functionality and technique. In the SoHo store, there is an emphasis on the Porsche Design Fashion Collection, which additionally features an exclusive SoHo Collection.
