The Porsche Design Group was recently awarded the prize for the luxury brand with the best design in 2011 at the China Luxury Summit 2011 in Shanghai. Additionally, CEO of the Porsche Design Group Dr. Juergen Gessler was appointed Executive Vice President in an advisory capacity to the China Luxury Industry Association.
“This award has a very special value for our company and our luxury brand. With almost 30 Porsche Design Stores, China is currently one of the biggest markets for our luxury brand. And the expansion will continue in the coming months, as China is still one of the most rapidly growing markets for luxury goods, and our unique ‘Iconic Style’ fits perfectly to the lifestyle of the Chinese, who are increasingly seeking superlative quality and true luxury. For Porsche Design, luxury signifies an ideal combination of design, craftsmanship and the use of finest materials,” Dr. Gessler says of the award.
Porsche Design is a luxury brand that focuses on technically-inspired products, including watches, sunglasses, luggage, electronics, a men’s fragrance, sports apparel and fashion collections for men and women.
All images courtesy of the Porsche Design Group.
