Image courtesy of Romain Jerome
RJ-Romain Jerome has decided to put on their display of extraordinary watches in London at the legendary Selfridges & Co, known as a global ambassador of luxury. The new Selfridges DNA watch features a minimalist design with dashes of yellow, showing the exact location of the Selfridges store on an engraved map on the back of the watch.
This new collection is fourth for the company, following in the footsteps of the "Titanic DNA," "Moon DNA," and "Eyjafjallajökull DNA," collections. These three watch styles feature contemporary and masculine qualities that help them define a new era in watch making.



