The world’s top brands in the watch industry gathered in Geneva for the 20th anniversary of the Salon International de la Haute Horlogerie (SIHH), held from January 18th to 22nd 2010. 19 brands this week debuted their newest products.
Piaget’s Calibre 1200P, courtesy of Piaget.
Piaget’s newest model, the Calibre 1200P, is a perfect example of a classic watch with a modern twist. The item is a remake of the brand’s iconic model 12P, which was the world thinnest watch introduced in 1960.
This 43 mm watch, comprises an 18-carat white gold case, self-winding movement and a 40-hour power reserve. The strap is made of alligator and is issued in a limited edition of 235 models.
Bovet’s Amadeo, courtesy of Bovet.
Bovet is a brand whose models have that modern look but still appeal to the more conservative palate. Recently introduced in the fair, the brand displayed its newest collection: the Amadeo.
Appealing to the eye, this model can be used in eight different ways such as wristwatch, carried in the pocket, as a pendant, tablecloth, or a reversible wristwatch that comes along with a painting.








